J. C. Penney's

The JCPenney Idea

• To serve the public as nearly as we can to its complete satisfaction.
• To expect for the service we render a fair remuneration, and not all the profit the traffic will bear.
• To do all in our power to pack the customer's dollar full of value, quality and satisfaction.
• To continue to train ourselves and our associates so that the service we give will be more and more intelligently performed.
• To improve constantly the human factor in our business.
• To test our every policy, method and act in this wise: Does it square with what is right and just?�

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