JCPenney - Shop Online - Penneys Catalog Online

James Cash Penney- Founder

To serve the public as nearly as we can to its complete satisfaction.
To expect for the service we render a fair remuneration, and not all the profit the traffic will bear.
To do all in our power to pack the customer's dollar full of value, quality and satisfaction.
To continue to train ourselves and our associates so that the service we give will be more and more intelligently performed.
To improve constantly the human factor in our business.
To test our every policy, method and act in this wise: “Does it square with what is right and just?”

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