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   Fossil was founded in 1984 at a time when watches were created for function rather than fashion. The company sought to fill this void in the market and began designing watches to act as a fashion accessory. Fossil incorporated a fifties Americana design into the brand image in an attempt to target value driven consumers. The concept paid off and Fossil quickly emerged as the leader of a growing industry.

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 The Company has grown from its original flagship product, FOSSIL brand watches, into a diversified company. Several brands now fall under the FOSSIL umbrella in addition to accessory lines featuring small leather goods, belts, handbags and sunglasses. FOSSIL continues to improve its place in the market based on its commitment to innovation and quality.  Fossil's world-renowned designers study different trends in the fashion industry and create FOSSIL watches accordingly.

 

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