Fossil was founded in 1984 at a time when watches were created for function rather than fashion. The company sought to fill this void in the market and began designing watches to act as a fashion accessory. Fossil incorporated a fifties Americana design into the brand image in an attempt to target value driven consumers. The concept paid off and Fossil quickly emerged as the leader of a growing industry.

   Today Fossil produces  hundreds  of  different styles of watches, sunglasses, leather handbags, wallets, sportsbags, and more in a line which continually changes. Fossil's renowned designers constantly study emerging fashion trends to bring consumers the most unique and innovative products.